The work that moves people. That's what I'm after. The insight that reframes everything, the brief that makes a creative team lean forward, the story that earns its place in culture — and sometimes, an award to prove we weren't the only ones who felt it. I've spent 15+ years making that happen across campaigns, launches, and partnerships that actually mattered. Turns out, that's a pretty good way to spend a career.
About me.
Award winning Marketer. Trained chef.
I've led teams and built work at the intersection of culture and craft — most recently as Global Brand Marketing Lead at Meta, leading teams on campaigns that have earned Gold Lions, AdAge's Best Ad of the Year, and 2.7 billion earned impressions. Before that, CPG, civic, entertainment, and luxury, both across Agency and In-house. I've led product marketing, social, branded content, creator strategy, entertainment partnerships, activations, OOH, TVC, and in-product integrations — sometimes all in the same quarter. My superpower is finding the human truth, building the moment around it, and mobilizing the teams — sometimes 50+ people, four agencies deep — to pull it off without losing the thread. I'm an AI-native marketer who moves faster and briefs sharper because of it. And inclusion has never been a box I check — I built and led Meta's company-wide Inclusive Marketing Council because work that reflects the full range of human experience doesn't just feel right. It performs better.Work — Meta — Facebook — Instagram — Change.org — GSD&M — Spence — Participant Media — NY Times — Procter & Gamble
Clients / Partners — Netflix — Hulu — TripAdvisor — PivotTV — American Institute of Architects — Clinton Global Initiative — Clinton Foundation — Sanlaap — AdCouncil — P&G — Hyundai — One America Appeal — Calvin Klein
Argentine living in New York City.
Trilingual: English, Spanish, French.
UC Berkeley Haas School of Business, Marketing
UNC Chapel Hill, Journalism + French
Sciences Po., Journalism
Le Cordon Bleu, Cuisine