To celebrate the launch of Bridgerton Season 4, Facebook partnered with Netflix to create a 360 marketing campaign, inclusive of TVC, Creator and Talent partnerships, and a curated Regency-era shopping experience on FB Marketplace that brought the world of the Ton directly to fans.

The "From Wallflower to Diamond" invited creators to source a Queen-worthy outfit or royal space exclusively through Facebook Marketplace. The challenge brought the Bridgerton aesthetic to life through thrifting — hunting for vintage gowns, corsets, Regency-era decor, and accessories. Creators documented their finds and transformations through Instagram Reels and Facebook, making Marketplace the star of the show.

Fans could also browse themed collections on Marketplace spanning furniture, fashion, and tea-time essentials. Weekly giveaways featuring exclusive cast-signed prizes kept fans coming back week after week.

The campaign engaged Bridgerton talent and extended across Facebook social. It was a natural extension of what Marketplace does best: turning cultural moments into discovery, and giving fans a way to bring the stories they love into their real lives.

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