When Hurricane Harvey devastated the Texas Gulf Coast and Hurricane Irma loomed on the horizon, all five living former U.S. presidents decided they had to act — together, and fast.

What followed was one of the most compressed creative efforts I've ever been part of. My team had four days to write, produce, and deliver two PSAs featuring five former presidents — filming in five locations across the country — in time to air during the NFL's season opener.

Producing the all-volunteer creative effort for the One America Appeal, coordinating with the offices of Presidents Obama, Clinton, Carter, H.W. Bush, and W. Bush, mobilizing production teams across Maine, Georgia, California, Texas, and Washington D.C., we pulled together a network of directors, editors, and producers.

The impact was huge.

The campaign raised $41.3 million from more than 110,500 donors for the victims of Hurricanes Harvey, Irma, and Maria — proof that when the right people come together with the right message, the impact can be extraordinary.

PRESS

Time, All 5 Former U.S. Presidents Team Up to Raise $31 Million for Hurricane Victims