Launched Facebook’s first large-scale brand activation at Stagecoach 2025.

Leading up to the festival, we partnered with Creators to create teaser content for their channels and the largest online Stagecoach community which lives on Facebook Groups, and they continued coverage while on the ground.

On the ground, the activation came to life as a full hangout destination between sets. Fans grabbed custom disposable cameras, posed for pro portraits in a custom photo moment curated by Drew Michael Scott using real finds from Facebook Marketplace, and saw their shots come to life on a giant animated Friends Tab wall.

We had appearances from Nelly, Shaboozey, and Alexandra Kay who posed with fans for photos. To catch the artist drop-ins, fans were pointed to the Facebook Stagecoach 2025 Group via QR code — putting the platform's community features front and center in a real-life setting.

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